Public relations and social media content focused on a variety of story angles to continue building brand awareness. PR initiatives ranged from pitching and media interviews to trade shows and promotional events. Utilizing a strong combination of NASCAR, NHRA, and Global RallyCross giveaways, commemorative die casts, and autographed team/driver donations, we increased social media engagement and elevated connections with loyal brand advocates.
As WIX celebrated its 75th anniversary, an on-site event generated strong media coverage and social media chatter. The WIX Hummer H2 and 75th anniversary Ford Coupe crisscrossed the United States, attending more than 250 customer events, helping to promote the brand, product lines and customers’ sales events.
WIX Filters has seen increases in market share each of the past six years, and sales have surpassed $200 million. Public relations garnered more than 365 million impressions last year, while social media engagement more than doubled.