Work / Why Skylights



Having increased consumer awareness about skylights, VELUX wanted to reach customers who were considering skylights for their homes and answer their most frequently asked questions. To develop this educational online experience, VELUX tasked Wray Ward with creating a consumer-focused site that would allow consumers to quickly and easily find information they needed as they researched skylights.

Digital Design & Development

Our team created Why Skylights, a responsive site designed specifically to inform, engage and inspire consumer audiences. Featuring simple navigation and beautiful photography, the site directly addresses consumers’ top questions about choosing, installing and replacing skylights.


Print Advertising

Guided by market research, our team developed a concept that highlighted two skylight benefits: fresh air and daylight. The ads brought these benefits to life with stunning photography, and then directed consumers to learn more at

Online Advertising

We leveraged our print media properties to reach home enthusiasts in the digital space. Matching the look and feel of VELUX print ads, the banner ads allowed consumers to learn more at the Why Skylights website.

Online Video

Wray Ward shot and edited a series of videos that demonstrate just how dramatically a skylight can transform a room. These videos also helped to inspire consumers by showing skylights in a range of homes and rooms.

Content Marketing

To engage consumers and build interest, we generated branded content for VELUX digital properties on Facebook, Twitter and Pinterest. With a mix of photography, video, contests and discussions, we were able to harness social media to keep consumers informed, entertained and inspired.

VELUX Why Skylights Facebook post
VELUX Why Skylights Twitter post
VELUX Why Skylights Pinterest post


By specifically targeting consumers and preemptively addressing their most pressing questions, the campaign increased both traffic to the site and the time spent on it. New products and streamlined information helped generate more leads and encouraged repeated visits to the site.

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