Since the launch of the campaign, traffic to the corporate website has more than doubled. In fact, the site has garnered more than 3.28 million visitors since the campaign began. Furthermore, nearly 900,000 have visited the campaign’s microsite. VELUX was named No. 1 in brand familiarity among all skylight brands, per the 2014 Builder magazine survey. The campaign also received a gold in the 2013 Hanley Wood Brand Builder awards for Best Integrated Consumer Campaign.