Work / Drama Heights

Add drama
to any space.

Challenge

As the world’s leading brand of skylights, VELUX enjoys tremendous market share. Our challenge was to find new ways to create consumer desire and demand for skylights, making them a must-have for homeowners who want the most from their living environment. To do this, we set out to show how our product could make a dramatic difference in any room.

Advertising

We captured the imagination of homeowners through engaging ads, driving them to the microsite where the print ads came to life. Prospects could see how a VELUX skylight can transform rooms in 3-D via augmented reality by using the AR codes on ads.

Digital Design

A custom microsite allowed users to further explore our Drama Heights campaign and interact through social channels. In addition, we developed a customized mobile app that lets users upload pictures of their own rooms and “place” a variety of skylight options in their own space, share the resulting pictures via Facebook and email, locate a VELUX installer, and more.

Online Video

Serialized video “webisodes” brought consumers back for multiple visits to the site. For the trade audience, we produced videos focused on installation, features and benefits of products.

Content Marketing

We created quarterly newsletters, ongoing blogs and emails to educate the trade on topics including product information, selling techniques, economic forecasts, home design trends and more. Since the dealer and installer network also plays an essential role in the success of the brand, we keep them armed with strategies to make sales.

Results

Since the launch of the campaign, traffic to the corporate website has more than doubled. In fact, the site has garnered more than 3.28 million visitors since the campaign began. Furthermore, nearly 900,000 have visited the campaign’s microsite. VELUX was named No. 1 in brand familiarity among all skylight brands, per the 2014 Builder magazine survey. The campaign also received a gold in the 2013 Hanley Wood Brand Builder awards for Best Integrated Consumer Campaign.

Our Work

At the end of the day, it’s about doing great work that gets results.

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