Work / Sunbrella Perspective

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Famous for its durability and flexibility in both indoor and outdoor spaces, Sunbrella wanted to show how their fabric could elevate design and transform spaces with a classic, sophisticated look. To help them achieve their goal, Wray Ward developed and produced Perspective, a serialized web series that told powerful design stories with high-end interior designers in Atlanta, New England and New York.

Online Video

An ongoing webisode series followed top interior designers as they transform a variety of unique spaces and projects using Sunbrella fabrics and accessories.

Digital Design & Development

The entire Perspective series is housed in a responsive website platform and includes episodes, blog posts, before-and-after photos, Q&As with designers, how-to videos and social media feeds.

Online Advertising

A digital advertising buy connected our audience across shelter and lifestyle websites, social media and content delivery networks. An extensive search marketing program reached both audiences and drove traffic to the Perspective website.

Print Advertising

Local and national consumer advertising supported the program, with ads and advertorials running in Lonny, Domino, Coastal Living, House Beautiful, Elle Décor and Architectural Digest. To reach Sunbrella’s trade audience, we made placements in furniture and interior design industry publications.

Content Marketing

Episodes and pull-out videos were developed based on extensive research into interior design search terms to ensure relevance. Design stories were told through full-length episodes as well as shorter videos. An extensive social media program supported the video series with Facebook, Twitter and Instagram feeds and individual project hashtags.

Sunbrella Perspective Facebook post
Sunbrella Perspective Twitter post
Sunbrella Perspective Instagram post

Public Relations

Public relations efforts included news releases and media alerts regarding the progress of the makeovers. Interview access, photography and video assets were provided to the media on a regular basis.

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Our collective efforts have increased awareness, engagement, leads and most importantly, sales. Perspective attracted hundreds of thousands of new visitors to the Sunbrella website with a 25% increase in traffic. Peak-season visits and daily spikes increased by more than 50%. The series also encouraged visitors to dig deeper into the site, resulting in a 36% increase in the average number of page views per day.

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