Our comprehensive, fully integrated campaign has changed the conversation, helping the A&D community see Sunbrella as an innovative material that opens up new, creative avenues of shade design.
The contest has grown exponentially since its launch in 2013, yielding a trove of rich content, innovative designs and meaningful engagement from a key audience. The success of the competition has resulted in a year-over-year increase in Future of Shade registrations with a 73 percent increase in 2015 and a 71 percent increase in 2016. In 2017, we received 348 entries from more than 30 counties and saw a 43 percent increase from 2016.
Twisty, the grand-prize winner from the first competition, was built-out and displayed during Architectural Digest magazine’s AD Oasis event at Art Basel in Miami. Additionally, more than 4,400 professionals have completed the continuing education courses developed using content from the competition.
As a result, Sunbrella is becoming top-of-mind for architects and designers when it comes to designing shade.