Work / Rheem

Everything,
and then some.

Challenge

An industry leader for total heating, cooling and water-heating solutions, Rheem has a history of developing HVAC innovations that become standards for the industry. To launch their best-in-class 90%+ Gas Furnace to distributors, contractors and consumers, Wray Ward created a complete marketing campaign that was as informative as it was visually stunning.

Marketing Collateral

Using trade ads, POP, collateral and distributor kits, we created a dramatic campaign to show Rheem had thought of everything--and then some--with its revolutionary furnace design. A customized Gas Furnace contest also drove distributors and contractors to engage with this revolutionary new gas furnace.

Digital Design

Our distributor/contractor-focused parallax website was designed to engage and excite the target audience with technical information conveyed in a visually appealing and digestible way.

Results

By the time the furnace launched, we had developed more than 30 distinct marketing materials in support of the campaign and received an enthusiastic response from trade audiences. More than 3,000 dealers and distributors entered the Customized Gas Furnace contest. The campaign helped reposition Rheem as a top-tier brand and an industry leader.

Our Work

At the end of the day, it’s about doing great work that gets results.

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