Work / Pro Bono

We love making
a difference.

Giving Back

We love having fun. And even more, we love making a difference. Our pro bono projects give us the chance to do both.

Charlotte Mecklenburg Library

Far from the stereotype where anything above a whisper might be shushed, Charlotte-Mecklenburg’s libraries are vibrant places that connect people with the universe of ideas through all kinds of media. To convey the personal empowerment that’s possible at the library, we created an all-encompassing rebranding campaign centered on the “i” in “library.”

library entryway
library computer
library interior
Charlotte Mecklenburg Library logo
library I Can branding

Q-City Barbecue

Originally tasked with creating posters for this local barbeque competition, we sank our teeth into the assignment and ultimately helped brand the event. By melding Charlotte’s Queen City identity with revered, mouthwatering Q, we helped stake out our position in the world of pulled pork and distinguished the event from others throughout the South.

Q City BBQ tshirt
a man eating barbeque
Q City BBQ collateral
a Q City sign

Arts and Science Council

The Charlotte community’s chief advocate for arts, science, history and heritage. Wray Ward created a comprehensive campaign, "ASC is You & Me”, to promote their annual fund drive and drive awareness for ASC and everything they do in the community.

ASC NC Dance Theatre ad
ASC Charlotte Museum of History ad
ASC Children’s Theatre of Charlotte ad

eNOugh

In a joint initiative with community and business leaders and media partners, we helped launch our “It’s Time To Say eNOugh” public awareness campaign, the first-ever such effort designed to combat domestic violence across North Carolina. From TV, radio and outdoor to web content featuring interviews with survivors and even to ladies room posters with tear-off hotline phone numbers, we reached audiences effectively as shown by a significant increase in community dialog and calls to local shelters.

Fat Boy Belts

With their buckle-less design and sturdy leather construction, Fatboy Belts offer advantages ranging from greater comfort to a lifetime warranty. With only the name established, we undertook a branding campaign focused on events such as gun shows and other venues where the product is displayed.

Our Commitment

As mentioned before, we love giving back to our community, and we will continue to work with non-profits, small businesses and community organizations throughout our region. Let’s make a difference together.

Our Work

At the end of the day, it’s about doing great work that gets results.

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