Work / Moen

The hottest/coolest
direct response.

Challenge

Though Moen is the No. 1 faucet brand sold to builders in the U.S., competitor brands are in hot pursuit of new construction business. Getting in front of decision-makers has never been more critical. Our challenge was to help incentivize high-priority prospects to meet with their Moen sales rep to learn why Moen remains their best choice.

Direct-Mail Collateral

A well-defined list of prospects provided the perfect target for our mailer promoting the “Hottest/Coolest” sweepstakes. In return for scheduling a meeting with a Moen sales rep, builders could be entered to win one of two grand prizes, including their choice of a hot or cool destination vacation. The sooner they set up a meeting, the greater their chances of winning. In addition, each mailer included a Sunglass Hut gift card; builders received a higher-value gift card from their Moen sales rep at the meeting. A follow-up postcard reminded prospects to schedule their meeting.

Results

In short order, the mailer surpassed an ambitious response-rate goal and led to desired meetings that resulted in numerous new-account acquisitions. We continue to evolve this concept for other Moen segments.

Our Work

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