Marketing communications agency Wray Ward has expanded, adding a nearly 2,500-square-foot, full-service studio that offers a dedicated, creative and flexible space for the agency’s award-winning photography and video teams.
“Over the past five years, we’ve built a team with the talent and tools to deliver best-in-class motion and photography services regardless of scale, budget or location,” said Jennifer Appleby, president and chief creative officer of Wray Ward. “With a new, dedicated studio, we have enhanced the resources and flexibility that ensure we can continually provide our customers with better-performing work.”
The dedicated space, located within minutes of the agency, offers clients greater economics and convenience including production benefits of speed to set up. A creative lab for capturing product photos, national TV spots and everything in between, The Studio provides a blank canvas where anything can come to life; with photographers, videographers, animators, directors, producers and editors on staff, the agency is well equipped to handle motion and still photography projects from start to finish with services that span preproduction, production and postproduction. The team has traveled globally to capture images and motion footage on location, and the new space provides an at-home studio solution for everything from sophisticated set-ups to single product silos.
With 15- to 18-foot ceilings and an abundance of natural light, the new studio’s main area is a wide-open, flexible space in which the team can easily hang lights from a grid or block out natural light for green screen shoots. Additional resources include a kitchen, lounge area and conference room, providing space for ideation sessions and other meetings.
The Studio, which is part of the 40-year-old agency’s continuing story of evolution and innovation, complements other cutting-edge resources including a state-of-the-art video edit suite, a 360-degree camera and FAA-certified drone. Wray Ward’s full-scale video production team offers comprehensive capabilities spanning from initial concept to final delivery. The team’s award-winning portfolio includes feature-length documentaries, national television spots, animated sales videos, testimonials and short video content well suited to social media.
“We continue to align with the way people consume brand stories, and that’s increasingly through images and video,” Appleby said. “A dedicated studio space and cutting-edge technology complement the advanced skill sets and operating experience of our motion and photography teams. With The Studio, we have all the assets and resources necessary to tell our customers’ brand stories in creative, engaging and results-driven ways.”