How Retailers Should Think About Omni-Channel Marketing

Today, many big box retailers are looking at their business through a different lens. Successful retailers consider the storefront as part of a larger omni-channel ecosystem that serves customers throughout their journey, and home improvement retailers are leading the way. 

Watch our sit-down interview with Laura Kennedy, director of retail insights at Kantar Retail, to learn more about how retailers can better serve customers by leveraging smart omni-channel marketing strategies.

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