Combining an analytical brain with a passion for media, Wendy leads the strategy, implementation and optimization of SEO, paid search and programmatic media campaigns. Wendy combines her 30-plus years of media planning and strategy expertise with an insatiable interest in how individuals consume media online in the micro-moments of search. It’s through this experience and knowledge that she creates and executes programs that work in tandem with paid, earned, owned and shared media strategies to amplify results – often through targeting the most valuable in-market audiences.
With an uncanny knack for creating winning strategies, Wendy has worked on Wray Ward accounts including AmWINS, Duke Energy, Glen Raven Custom Fabrics/Sunbrella, GreenFiber, North Carolina Education Lottery, VELUX Skylights and WIX Filters. Before coming to Wray Ward, she served clients including Blue Cross Blue Shield, Deere & Co., McDonald’s restaurants, United Way, Wendy’s and more.
Wendy is Google Certified in Paid Search and Display and Video. From Minnesota, Wendy graduated from the University of North Dakota with a B.A. in communications and a minor in music.
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