Sue passionately believes in the power of creative media solutions. Sue and her team’s penchant for research and creative thinking is integrated into campaign planning on the front end – often influencing the tone, message, timing and mediums in which we choose to engage with audiences. Since joining Wray Ward in 1997, she has proven time and again that our media team has the talent, experience and resources to rival any national agency.
Once a program is past strategy and ready to execute a media buy, Sue and her team are incredible negotiators, consistently achieving amazing added-value programs that are extremely valuable for our clients and the success of their campaigns.
Sue’s consumer and business-to-business brand experience is extensive, and she oversees every media account our agency serves. Among them, she has lent her experience to the Charlotte Bobcats, Glen Raven Custom Fabrics, North Carolina Education Lottery, Springs Global and VELUX Skylights. Prior to joining Wray Ward, she worked for accounts including Bojangles’, Duke Energy and Mannington Floors. A Wisconsin native and avid Green Bay Packers fan, she earned her bachelor’s degree in mass communications from the University of Wisconsin, graduating magna cum laude.
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