As the director of our Insights group, Leslie brings her depth of experience in the textile home furnishings industry and her ever-curious nature to our comprehensive brand-development process. Driven by a passion for delivering results, Leslie develops the strategies that emerge from our Insights team – including our process of Discovery through which we determine the brand essence and audience persona and arrive at a brand statement and customer journey or experience map. As she lays the groundwork for all future brand development, Leslie maintains a 360° perspective that ensures vital objectivity.
As a former Wray Ward client, Leslie served as VP brand management for Springs Global US, Inc., where she maintained responsibility for all marketing communications for the privately owned textile manufacturer.
In addition to championing the company’s brands, Leslie also managed its licensing relationships and helped the company create synergies between its products and customers while the company finalized a merger that brought Fort Mill, S.C.-based Springs Industries together with Brazil-based Coteminas to create a global leader in Springs Global Participacoes S.A. Prior to joining the Springs Global executive team, Leslie built her career during a long tenure at Fruit of the Loom.
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