About

Leadership

Bill Baker

Digital Strategist & Measurement Director
Bill Baker

Leading Wray Ward’s extensive digital capabilities, Bill plays a key role in both formulating and achieving our clients’ objectives across the technological landscape. Since joining Wray Ward in 2000, Bill has helped integrate digital strategies into all communications disciplines, working closely with every service area from creative to public relations to account leadership. As a result, target audiences become highly engaged in our marketing communications through online strategies, apps, social networking and more.

Bill has the additional talent of translating technical concepts and terminology into easy-to-understand language, making the digital world highly accessible. He has served clients including Duke Energy, Glen Raven Custom Fabrics/Sunbrella, Springs Global and VELUX Skylights. Originally from Leavenworth, Kan., Bill attended the Savannah College of Art and Design, where he earned his B.F.A. with a double major in design and illustration. His well-honed design aesthetic enhances digital solutions for all of our clients.

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